Tactical Ignorance: Protecting your attention

Attention is a hugely valuable commodity, so precious indeed that companies are willing to invest over 5 million dollars for a 30 second ad at the Superbowl. Our attention undoubtedly influences our behaviour and, as a result, the deployment of attention dictates whether we move closer to our goals, or stay stagnant in a vicious circle of chasing the next fad, trend or craze.

As a friend and I discussed secondary school memories during a coffee stop on a recent cycle, we fondly remembered a teacher who took twenty minutes to get from his classroom to…